>> that's, that's the $64,000 question, right? i mean, that's what we're talking about. so, you know, the industry, the automobile manufacturers and suppliers, we're going to work very hard to take what is already the most complicated piece of electronics you own, your car, and work to make it simpler, work to make it more intuitive, more seamless. but just as you have your desires, the 25-year-olds and below have their desires, and they want to interface with that vehicle in an entirely different way. and yet the product hats to service all of those -- has to service all of those demographic, and that really is the is to provide -- the challenge, is to provide the technology that's less distracting that keeps the drive safer tomorrow than it is today. a lot of talk about autonomous vehicles today and driverless vehicles, and i think that may happen at some point in the far future but for a lot less money and a lot quicker application.